PROJECT LIVE YOUR LIFE
PROJECT LIFE YOUR LIFE: REAL PEOPLE AD CAMPAIGN
In 2013 we launched Project Live Your Life, which gave our customers the opportunity to become brand ambassadors. These real people traveled far and wide to shoot in locations like San Francisco, New York City and the wilds of Alaska, sharing their personalities and unique styles with the world.
The winners of Project Live Your Life represented the core spirit of American Eagle Outfitters – individual, optimistic, iconic American style. During our Spring 2014 campaign, we met Bailey and learned about his talent for storytelling through photography. To support his dreams and skills, American Eagle Outfitters gave Bailey the opportunity to shoot a portion of the Spring 2014 line. Bailey’s work was shared across American Eagle Outfitters social media sites and the inspirational winning image as voted by our followers was broadcasted on the largest billboard in Times Square, above the American Eagle Outfitters flagship store. We also met Adria and Teren, two accomplished artists. We challenged them to design t-shirts and invited American Eagle Outfitters customers to vote on which will be sold in a limited edition on our site.
The winners of Project Live Your Life came from all corners of the world and across every social group. Some are artists, some are musicians. They are athletes, scholars, community leaders and engineers. What they have in common is a passion for life and a strong desire to contribute and change for the better, whether themselves or their environment. American Eagle Outfitters gives young people opportunities to become agents of change and a force for future good.
American Eagle Outfitters gives young people opportunities to become agents of change and a force for future good.