FAIRNESS & EQUALITY
Everyone deserves to live in a world that respects and accepts them. American Eagle Outfitters promotes an increasingly more equal and open society where #WeAllCan celebrate each other’s unique voice, individuality and influential perspective.
In our corporate culture, we’ve instituted human resources policies to create a safe, inclusive working environment. Through our Foundation efforts, we evaluate grant recipients to ensure American Eagle Outfitters does not inadvertently support discrimination on any basis in partner organizations. Outside of our offices, we partner with national and international organizations promoting a more just world for all people.
Every year, the Human Rights Campaign Foundation (HRC) conducts a national Corporate Equality Index (CEI) to measure corporate policies related to lesbian, gay, bisexual and transgender employees. Their survey measures elements like a company’s equal employment opportunity policies for sexual orientation and employment opportunity, medical benefits for same sex partners and spouses and LGBT corporate engagement activities that support and foster equality.
We’re proud to report that in 2013, HRC awarded American Eagle Outfitters our first perfect score: 100 points on the Corporate Equality Index. This was an exciting accomplishment for American Eagle Outfitters, but we won’t stop there. We’re always looking for new ways to ensure that we honor equality in our policies and actions. In addition to same-sex partner benefits, our employee offerings now include transgender benefits for all U.S. employees. We’re also engaged in a number of key public policy initiatives to advance equality. We are fighting to support marriage equality, the Employment Non-Discrimination Act legislation as well as the end of the HIV/AIDS travel ban.
END HIV TRAVEL BANS
In partnership with more than 40 other companies, UNAIDS, and the Global Business Coalition (GBCHealth), American Eagle Outfitters signed a CEO pledge calling for an end to travel restrictions for people living with HIV. We believe that this collective effort will help end discrimination in the workplace and increase acceptance worldwide. When the pledge was launched in 2012, 47 countries imposed HIV travel restrictions. Today that number has decreased to 40 countries and we hope to see it continue to drop.
On August 28, 2013, we joined The Dream@50 in partnership with the United Nations, UNESCO, Americans for the Arts and United Way to celebrate the 50th anniversary of Dr. Martin Luther King, Jr.’s “I Have a Dream” speech and the power of cultural diversity in building strong, accepting communities.
Major brands including ABC, Disney, NASDAQ, Toshiba and Walgreens all joined with us in donating their Times Square billboards for a special Dream@50 broadcast featuring excerpts from the iconic “I Have a Dream” speech. American Eagle Outfitters also sponsored the “My Dream” videos series that asked participants in front of our Times Square store three questions: what is your dream for a better world; what is wrong with the world today and what needs to happen for your dream to come true?
We partnered with GLAAD to launch “Spirit Day” to end the bullying of all youth.
In addition, we kicked off a multiple-LED billboard presentation with music performances from around the world broadcasting exclusively on our Times Square billboards. Featured artists included Macklemore & Ryan Lewis, Usher, Common, Joan Armatrading, the South African Youth Choir and the Jerusalem Youth Chorus. An original multilingual arrangement of “Heaven Help Us All” was created for the campaign.
“American Eagle Outfitters was the perfect partner for a global tribute to Martin Luther King, Jr.’s ‘I Have a Dream’ speech. As a much loved international brand, their imprimatur reinforced our message of full inclusion and respect for difference. And, the enthusiasm, professionalism and dedication of American Eagle Outfitters personnel made our collaboration gratifying and a sheer joy. Their support made Times Square the centerpiece of our celebration that it needed to be.”
– Richard Karz, Executive Producer,
GLAAD SPIRIT DAY
In October 2013, American Eagle Outfitters partnered with GLAAD (Gay & Lesbian Alliance Against Defamation) to launch “Spirit Day,” a national anti-bullying campaign focused on protecting the rights of LGBT youth. We supported this important awareness campaign from coast to coast. In New York City, our Times Square billboards went purple for the whole month of October, with anti-bullying messages splashed across the screens. In San Francisco our associates created striking window displays to promote GLAAD’s Spirit Day and affirm American Eagle Outfitters’ commitment to end the bullying of all youth.